You can pretty much ask anyone involved with the Specialty Equipment Market Association (SEMA) & the Wheel Tire Council (WTC), “What does Standards Testing Laboratories (STL) provide for the automotive aftermarket industry?”, and they will be able to answer you as if they were giving a sales pitch for independent testing services. That is because for decades, STL and the SEMA Wheel Tire Council have gone hand in hand. You may be wondering how and why this came about.

The How. STL has been part of the SEMA general membership and the SEMA Show for decades. Every year, STL sends out a marketing team to the SEMA Show to represent all that we offer to the industry. In addition, STL has been represented on WTC for the last 20 years. Over those years, STL through WTC, has aided SAE in the development of test specs, assisted on educational seminars and even had one of our own inducted into the WTC Hall of Fame, earning the lifetime achievement award. That only scrapes the surface of STL’s involvement with SEMA/WTC.

The Why. When you represent SEMA and WTC, you take off your company’s hat. This means that an individual does not join the organizations on a volunteer basis to promote their company and what they do. You join to elevate your industry peers and to guide the aftermarket industry. If you elevate yourself and your peers, you will indirectly elevate your company in more ways than one. STL is part of SEMA/WTC to do just that. For over 50 years, STL has developed a vast knowledge in tire/wheel testing and related automotive components, so it only makes sense to share that knowledge. We have demonstrated this for over 20 years and plan to continue our involvement, devote our time and passion to the industry we all love. 

STL is the world’s largest, independently owned tire and wheel testing facility. We offer laboratory testing, on-vehicle testing, and we also manufacture various testing equipment for the industry. STL has aided the industry for over 50 years in several different ways, whether it be in test spec generation, general testing or custom testing and test equipment solutions. It is no secret that we are seriously passionate about the tire and wheel industry!

If you or your company are interested in learning more about STL and the services we provide, do not hesitate to explore our website and/or contact us via our online submission form. You can also contact us directly at (330)-833-8548 or corporate@stllabs.com